PHAMON is a smart B2B trade exchange built on trust, connecting businesses across industries and borders to unlock the value of idle inventory.
About us
We combine deep industry expertise with intelligent trade solutions to create an ecosystem where businesses can confidently exchange inventory across borders and categories. Our platform is built on transparency, efficiency, and mutual trust.
Our technology and legal frameworks enable compliance-first transactions, smart pricing, and inventory optimisation — whether you're a distributor, manufacturer, wholesaler, or independent trader.
Unlock Inventory Value
Turn excess inventory into purchasing power—smartly.
Smart Price Matching
Our AI engine evaluates value, demand, and pricing.
Secure Trade Execution
Secure, safe, transparent cross-border trade.
Scale Globally, Confidently
Scale into new markets with compliant systems.
What sets us apart
Our platform is built with technology, legal frameworks, and systems designed to support global trade.
The Team
Meet the people behind PHAMON — combining legal expertise, global trade insights, and visionary leadership.
CEO & Founder
Seggayi Ashiraf is the CEO and Founder of PHAMON, a B2B smart trade exchange unlocking frozen inventory capital across industries through digital innovation. A thought leader and speaker (Automechanika Dubai 2024), Seggayi combines a legal background with entrepreneurial expertise to scale AI-driven trade infrastructure across the GCC, East Africa, and European markets. He is dedicated to building a seamless, compliant, and scalable ecosystem for global B2B commerce.
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Co-Founder
Sheillah Naluggwa is the Co-Founder of PHAMON, where she leads strategic initiatives in platform development and operational scaling. With a specialised background in IT Project Management, Sheillah bridges the gap between technology and execution — ensuring the platform delivers efficiently across all trade categories and markets. She is dedicated to positioning PHAMON as a global B2B trade infrastructure leader.
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Strategic Outreach
Sumi Bari supports Phamon Automotive through strategic outreach, client acquisition, and business relationship development. Passionate about founder-led growth and meaningful business communication, she focuses on connecting businesses with opportunities and helping strengthen PHAMON's expanding international network. Her work centers around creating conversations that support long-term partnerships and sustainable business growth.
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The dedicated technology partner powering Phamon OÜ with innovative, scalable, and cutting-edge digital solutions.
